Monday, April 20, 2015

The "Scam"




Audiobooks. We all know what they are—the title is pretty much self-explanatory—but I, for one, had never given them much thought until someone claiming to represent  “Audible Studios” contacted me a few months ago offering to professionally produce my books,  Call Me Tuesday and Call Me Cockroach, to sell in downloadable spoken format.

Of course someone was trying to run a scam on me. What would Audible, the world’s largest seller of digital, downloadable audiobooks want with an indie author, who decided to go that route because she knew no big publishing house would want to take a chance on an unknown?  Yes, it has to be a scam, I thought, and shot back a snarky email that all but asked, how much? Even when the guy from so called “Audible” responded to clarify that they wanted to pay ME to produce the books, I was still skeptical. I Googled him and found his profile on LinkedIn. He was for real.

I was convinced that the offer was legit, but I still had questions. I’d run across other books in audio format and had casually wondered if the finished product was worth the money and extensive effort to produce it. With a reputable company like Audible taking on that burden for me, I figured I had nothing to lose. But I couldn’t help but wonder about the popularity of audiobooks. I could understand how they would be beneficial to the visually impaired, come in handy to someone who travels a lot, or make the time on a treadmill go by a little faster. Beyond that, I didn’t have a clue of an audiobook’s potential to reach readers who might be interested in my story, but I was eager to find out.  Some internet research led me to a staggering figure. Turns out, in this digital age, the audiobook industry is flourishing, estimated to be worth 1.2 billion dollars. Clearly that’s more than blind people and a few road travelers.

Audible serves customers in over 190 countries.  In addition to selling through Amazon, they are the exclusive provider of audiobooks to Apple's iTunes stores worldwide.  The Audible Service is compatible with hundreds of mobile players, including iPods, iPhones, Android-powered smartphones, BlackBerrys, Microsoft-powered smartphones, Kindles and hundreds of other MP3 players. Production values and narration quality of Audible's recordings are stellar and their efforts at creating superior audio productions have not gone unrewarded.  In 2014 they won 3 Audie awards, having been nominated as finalists in 32 titles across 18 categories.  They won Best Spoken Word Album at the 2013 Grammys (Janis Ian’s Society’s Child: My Autobiography).  Also in 2013, they won 9 Audie awards, including Audiobook of the Year (The End of the Affair) and Distinguished Achievement in Production (Dracula), having been nominated as finalists with 32 titles across all categories. This most recent Audiobook of the Year is their second, having won in 2008 for The Chopin Manuscript. With Audible Studios, I could be assured that my books would have the advantage of the best talent available in narrators and support from a great marketing team, in addition to top notch producers and engineers.

Now I was excited, embarrassed and feeling a bit stupid, but excited.  I’m all for getting my message out to as many people as possible, and if audiobooks will help accomplish that, “Then sign me up,” I said. Thanks to Audible Studios, (the real deal) a company willing to take a chance on an unknown indie author, Call Me Tuesday is now available in audiobook format through Audible: http://www.audible.com/pd?asin=B00W3ZKWKS&source_code==AUDORWS0416159DB3



Allyson Ryan is the narrator of Call Me Tuesday. She’s good. Her southern accent is awesome. Just listen to the sample here: http://www.amazon.com/Call-Me-Tuesday-Based-Story/dp/B00W5UF0EO/ref=tmm_aud_title_0.  She has narrated hundreds of audiobooks, and can also be heard in promos, commercials, and animation. She received an AudioFile Earphones Award for On the Divinity of Second Chances by Kaya McLaren and narrated the successful parody The Fifty Shames of Earl Grey by Andrew Shaffer. She also has an extensive stage and TV resume and appears as "Young Mom" in dozens of TV commercials.

Audible is providing a few free downloads of Call me Tuesday, the audiobook, in exchange for honest reviews or ratings on the Audible, Amazon and Apple websites. If you are interested in reviewing the audiobook please contact me via this blog, or at leighbyrne@wowway.com, and I will provide you with a code to claim your free book.